Briefing Book

SAS® Social Media Analytics for mobile gives you instant feedback on your brand so you can monitor sentiment, view trends and understand social conversation while away from your workstation.

Gain Perspective While on the Go

Use SAS Social Media Analytics for mobile to get an enterprise view of social information and conversation.

Use Briefing Book to get a quick executive snapshot of key social metrics – overall sentiment, brand-related activity across websites, top influencers and topic pairs, and social trends over time.

Key Features

-Overall sentiment by brand – positive, negative, neutral by media type (microblog, social network, news, forums, blogs).
-Top five websites by volume of discussion.
-Top five influencers based on influence score.
-Top five topic pairs.
-Social trends (positive, negative, neutral by document count over time).
-Social trend supplementals (i.e., social trending versus stock price).
-Ability to capture and distribute.

The Power to Know® Is with You as You Go

SAS has long been known for providing deep analytical insight. Now we deliver that insight to your mobile handset or tablet device. The ability to keep track of your brand is essential to providing optimal service to your customers and understanding trends over time. SAS Social Media Analytics for mobile comprises two modules that help you quickly understand sentiment, influence, activity and social trends at the executive level, and then quickly drill into specific topics for a more granular view. With social information and dialogue coded for sentiment in real time, users can quickly and efficiently route information to other users and departments in your organization.

**Note: You must be a current SAS Social Media Analytics customer in order for these applications to function properly.**